CHEATSYDNEY--:--
11TAKE CHEAT GLOBAL · SIX WORLDS

TAKE CHEAT GLOBAL.

We are looking for serious operators who can build CHEAT in their market.

A shrink-wrapped pallet of cardboard beverage cases in a warehouse, forklift in the background, concrete floor, high ceilingsA vast distribution warehouse with endless racking full of shrink-wrapped pallets, forklifts, cinematic wideA loading dock at dawn, delivery truck with open door, hand truck stacked with cardboard casesA white delivery truck side view on a highway at sunrise, blank side panel, motion
01 WAREHOUSE / PALLET · SHRINK-WRAPPED PALLET

Distribution.

A wall of glass-door beverage refrigerators in a convenience store, brightly lit, empty shelves ready for stocking, reflections on the glassConvenience store checkout counter with a card reader, a small cardboard countertop display box, snacks, bright lightA convenience store fridge door swung open, condensation on the glass, cold light, a hand reaching inStraight-on shot of an empty white refrigerated retail shelf with price-tag rails, cold light
02 FRIDGE / CHECKOUT · FRIDGE DOOR

Retail.

A restaurant backbar with a glass-front fridge, dim warm light, bottles, a bartender's handsA metal ice bucket packed with ice on a nightclub table, colored light, condensationA nightclub booth table with an ice bucket, strobe light frozen by flash, hands, glitterLuxury hotel minibar open, marble, warm spotlight, neatly arranged snacks and glass bottles, folded card on the shelf
03 RESTAURANT / CLUB · ICE BUCKET

Hospitality.

A beverage canning line conveyor, blank silver aluminium cans moving in rows under industrial light, shallow depth of fieldA loading dock at dawn, delivery truck with open door, hand truck stacked with cardboard cases
04 FACTORY / LINE · CONVEYOR

Local production.

Shibuya-style crossing at blue hour packed with pedestrians, giant screens, dense vertical signage, cinematic wide shotManhattan street corner at night, pizza counter glowing, steam from a manhole, people crossing, taxisLondon street at night, chicken shop and off-licence fronts glowing, wet pavement, a cyclist passingSeoul night street with dense neon signboards stacked vertically, food delivery motorbikes passing, wet asphalt
05 MAP / CITY · MAP TILE

Territory licensing.

Festival crowd at dusk, wristbands, a hand raised, stage lights, dust, phone photoA DJ behind the decks in a small dark club, red light, crowd hands, flashSports stadium seats during a night game, floodlights, a cardboard tray of nachos and a hot dog on a kneeCinema seat with a large popcorn bucket, screen glow, dark, phone photo
06 CULTURAL COLLABORATION · BLANK COLLAB CAN

Strategic partnerships.

BRING CHEAT TO YOUR COUNTRY.

BRING CHEAT TO YOUR COUNTRY
BRING CHEAT TO YOUR COUNTRY · OPERATOR ENQUIRY
12HAVE AN AUDIENCE?

HAVE AN AUDIENCE?

Good.

CHEAT is looking for creators who actually eat.

Improv troupe green room, costumes on hooks, a mirror with bulbs, someone eating a slice standing upComedy.
A traveller on a train with a window view of countryside, a snack on the fold-down tableCulture.
Sports stadium seats during a night game, floodlights, a cardboard tray of nachos and a hot dog on a kneeSport.
Mexico City taco stand at night, a plate of tacos al pastor with pineapple, salsa bowls, plastic stools, streetFood.
London street at night, chicken shop and off-licence fronts glowing, wet pavement, a cyclist passingCulture.
Melbourne laneway cafe table, a brunch plate of loaded fries and a burger, graffiti wall, overcast lightFood.
Cuban sandwich and croquetas on a paper tray at a walk-up window, pastel wall, bright sunFood.
A person's hand holding a folded pizza slice toward the camera in a busy pizzeria, cheese pull, other hand reaching for a drink, flashFood.
Bondi-style beach at sunrise, surfers, coastal path, a takeaway coffee cart, wide cinematicSport. · Fitness.
Outdoor basketball court at dusk, a sweaty player sitting against the fence taking a break, ball on the ground, city behind, flashSport. · Fitness.
A shared dessert table: molten chocolate cake, ice cream, spoons from multiple people, flashFood.
Toronto late-night poutine in a takeaway container held in a gloved hand, snow falling, streetcar lights behindFood.
Back seat of a yellow taxi at night, rain on the window, city lights, a takeaway bag on the seatNightlife.
São Paulo bar table at night with a stack of coxinhas and a big burger, friends, warm light, graffiti wallFood.
Nightclub VIP table in Miami, ice bucket with sparklers, neon pink and blue light, friends dancing in the background, flashMusic. · Nightlife.
A row of Japanese vending machines on a narrow Tokyo side street at night, rain-wet pavement reflecting neon signs, a person in a hoodie staNightlife.
A nightclub booth table with an ice bucket, strobe light frozen by flash, hands, glitterMusic. · Nightlife.
Hong Kong diner booth, a plate of baked pork chop rice and milk tea, laminate table, harsh lightFood.
Back seat of a rideshare at night, two friends, phone light on faces, city lights streakingNightlife.
Singapore hawker centre table with chicken rice and chili crab, tissue packets, plastic trays, fluorescent light, crowdFood.
Dubai mall food court at night with a view of glass towers, polished floor reflections, sleekCulture.
A bucket of fried chicken tipped over on a table, pieces spilling, biscuits, hot sauceFood.
Taipei night market, a paper bag of fried chicken cutlet and a stack of xiao long bao, crowd, lanternsFood.
A platter of buffalo wings with blue cheese and celery, sauce smears, sports bar tableFood.
Overhead of a rich ramen bowl, soft egg, chashu, chopsticks lifting noodles, steamFood.
A doner kebab wrap cut in half showing the filling, chips, garlic sauce, foilFood.
A row of street tacos on a metal tray, lime wedges, onion and cilantro, salsa in small bowlsFood.
Festival crowd at dusk, wristbands, a hand raised, stage lights, dust, phone photoMusic. · Nightlife.
Podcast desk with two mics and a laptop, a host mid-sentence with hands up, takeaway wrappers on the deskMusic. · Comedy.
A creator holding up a drink toward the camera mid-sentence in a kitchen, phone screen composition, ring light reflection in the eyes, casuaComedy.
A boxing gym after a session, hand wraps half undone, heavy bags behind, sweat, phone selfie angleSport. · Fitness.
Comedy club table in the dark, a small candle, two friends crying with laughter, stage light spillComedy.
Singapore skyline at night from a rooftop bar, futuristic towers, humid glowCulture.
Band rehearsal room, amps, cables everywhere, a drummer resting sticks, pizza box on the amp, harsh flashMusic.
A food creator filming an overhead of a loaded burger with a phone, kitchen, ring lightFood.
Gym floor water break between sets, a barbell loaded behind, towel over the bench, mirror selfieSport. · Fitness.
Streetwear fit check in a mirror, sneakers, layered hoodie, city apartmentMusic. · Culture.
Car dashboard on a road trip at sunset, snacks on the dash, highway ahead, feet on the dashComedy. · Culture.
Club queue in Berlin at night, concrete, graffiti, people in black, cold blue light, a currywurst tray in someone's handMusic. · Nightlife.
An artist's studio with paint-splattered floor, canvases, a pizza box on a stoolCulture.
Jakarta traffic at night, motorbike delivery riders with insulated food boxes, rainCulture.
Hotel room bed with room service tray, burger and fries under a cloche, city lights in the window, warm lampCulture.
Manila street at dusk, jeepneys, sari-sari store front, hanging snack packets, warm lightCulture.
A late-night Berlin kiosk (spaeti) storefront, glowing fridge visible inside, people sitting on the step outsideNightlife.
An athlete sitting on the gym floor after training, towel over shoulders, sweaty, gym bag, natural lightSport. · Fitness.
Group selfie at a restaurant table at night, four friends leaning in, flash, plates of food belowComedy.
Yoga studio after class, rolled mats, a woman sitting on her mat drinking, warm window lightSport. · Fitness.
Cinema seat with a large popcorn bucket, screen glow, dark, phone photoComedy.
Bangkok street at night, tuk-tuks, tangled wires, food carts, neon, motion blurNightlife.
Bangkok night market stall, a plate of pad thai on a plastic table, plastic stools, string lights, crowd, smoke from a grillFood.
Late-night kebab shop counter in London, doner wrap in foil, chips, fluorescent light, a queue reflected in the glassFood.
A DJ behind the decks in a small dark club, red light, crowd hands, flashMusic. · Nightlife.
A food delivery paper bag opened on a couch, burger boxes and fries, TV glow, blanketFood.
Sideline of a five-a-side football pitch at night under floodlights, kit bags and boots, a player mid-laugh pulling off a shin padSport. · Fitness.
Jakarta street warung at night, a plate of nasi goreng with a fried egg, plastic chairs, motorbikes passingFood.
Backyard BBQ with a smoking grill, sausages and burgers, plastic table with buns and sauces, friends in the background, golden hourComedy.
A gaming desk at night with RGB lighting, two monitors showing abstract game visuals with no text, mechanical keyboard, a pizza box open on Music.
Late-night ramen counter in Tokyo, a half-eaten bowl of tonkotsu ramen, chopsticks resting on the bowl, steam, small wooden counter, warm laFood.
New York pizza slice on a paper plate on a stainless steel counter, grease stains, red pepper shaker, a folded slice being lifted, harsh fluFood.
Melbourne tram stop at night in the rain, a person with takeaway bags, tram lights streakingCulture.
An after-party kitchen at 4am, people sitting on the counter, takeaway boxes, one lampMusic. · Nightlife. · Comedy.
Record shop crate digging, a person holding up a sleeve, stacks of vinyl, fluorescent lightMusic. · Culture.
A birthday cake with lit candles on a crowded table, hands, party hats, flashComedy.
Manhattan street corner at night, pizza counter glowing, steam from a manhole, people crossing, taxisCulture.
A fitness creator taking a mirror selfie in a gym, phone covering face, brightSport. · Fitness.
A double cheeseburger with dripping sauce on greaseproof paper, fries around it, dark moody tableFood.
Small home studio desk at 2am, mixing console glow, headphones, late-night noodles in a pot on the deskMusic. · Nightlife.
Hong Kong street with dense hanging neon signs, a cha chaan teng diner glowing, minibus passingNightlife. · Culture.
A person standing in front of an open fridge at night in a dark kitchen, lit only by the fridge light, bare feet, hoodieNightlife.
Shibuya-style crossing at blue hour packed with pedestrians, giant screens, dense vertical signage, cinematic wide shotCulture.
Messy college dorm room, bunk bed, a plain laptop with no logo, takeaway containers, string lights, a mini fridgeMusic. · Comedy.
A comedian backstage in a green room, brick wall, mirror lights, takeaway box openComedy.
Manila fast-food table with fried chicken, rice and gravy, jeepney visible outside the window, brightFood.
Surf car park at dawn, a wetsuit half peeled, board on the roof rack, towel on the ground, takeaway bagSport. · Fitness.
Toronto convenience store at night in winter, fogged window, glowing fridge insideCulture.
São Paulo avenue at night, dense towers, motorcycle couriers, wet streetsCulture.
Upper deck of a London night bus, rain-streaked window, a person eating chips from paper, orange street lightNightlife.
Dotonbori-style canal street at night, huge illuminated signboards, crowds, reflections in the water, phone photo from the bridgeNightlife.
Osaka street food stall at night, a paper tray of takoyaki with bonito flakes moving in the heat, dense lantern signage, crowd behindFood.
Midnight instant noodles in the pot on a kitchen stove, fridge light in the background, dim kitchen, phone photoFood.
Paris late-night street, a boulangerie glow, cobblestones, scooters, people queueing at a kebab windowNightlife.
Gym bag open on a locker room bench, towel, headphones, shaker bottle, sneakers, fluorescent lightSport. · Fitness.
A whole pepperoni pizza on a paper-lined tray, one slice pulled with a cheese stretch, chili flakes, greasy paper, dark tableFood.
Airport gate seating late at night, people slumped with luggage, departures board blurred, fast-food bag on a seatCulture.
Taco truck at night in Los Angeles, a paper plate of street tacos with lime, string lights, people waiting in lineFood.
Los Angeles boulevard at dusk, low sun, palm trees, a convertible, fast-food signs without readable text, cinematic wideCulture.
A greasy kebab-frites in paper on a Paris bistro table at 2am, metro entrance visible outside, warm lightFood.
A running club stretching on a bridge at sunrise, race bibs, one runner bent over laughing, city skylineSport. · Fitness.
Korean fried chicken spread on a table in a busy late-night restaurant, pickled radish, wet wipes, friends' hands reaching in, harsh flashFood.
An open cooler full of ice on a beach towel, sunscreen, flip flops, bright sunSport. · Fitness.
Open-mic backstage, a comedian reading notes on a phone under a bare bulb, brick wall, a stoolComedy.
Fish and chips in white paper on a beach wall at golden hour, sand, ocean behind, a hand grabbing a chipFood.
Cycling group at a cafe stop, road bikes leaning on a wall, helmets on the table, croissantsSport. · Fitness.
Mexico City street corner at night, a glowing corner store, papel picado, people gatheredCulture.
Overhead shot of a messy table with two smash burgers, fries spilled from a paper bag, ketchup, crumpled napkins, flashFood.

If your audience understands the difference between living well and living like a monk, we should talk.

WORK WITH CHEAT.

WORK WITH CHEAT
WORK WITH CHEAT · CREATOR ENQUIRY
13MEDIA, COLLABS & BAD IDEAS

MEDIA, COLLABS & BAD IDEAS.

Want to put CHEAT in a restaurant?

A stadium?

A movie?

A festival?

A hotel minibar?

A fast-food collaboration?

A tour bus?

A vending machine outside a nightclub?

Now we're talking.

PARTNER WITH CHEAT.

PARTNER WITH CHEAT
CHEATCHEAT RESPONSIBLYCONFIDENCE IN A CANEAT THE FUCKING PIZZAINDULGENCE MITIGATIONCHEATSUGARS™LIFE HAS CALORIESCHEATCHEATCHEAT
14CLOSER

LIFE HAS CALORIES.

CHEAT RESPONSIBLY.

Morning-after party table covered with empty and half-full cans, crushed chips, a pizza box with one slice left, cigarette ash, sticky ringsThe end of a dinner party: a messy table with empty plates, crumbs, napkins, candles burned down, several empty aluminium cansAn after-party kitchen at 4am, people sitting on the counter, takeaway boxes, one lampA recycling bin overflowing with crushed aluminium cans after a party, morning light
Morning-after party table covered with empty and half-full cans, crushed chips, a pizza box with one slice left, cigarette ash, sticky ringsThe end of a dinner party: a messy table with empty plates, crumbs, napkins, candles burned down, several empty aluminium cans
An after-party kitchen at 4am, people sitting on the counter, takeaway boxes, one lampA recycling bin overflowing with crushed aluminium cans after a party, morning lightA home fridge door wide open at night, every shelf and door rack crammed with cans, a milk carton shoved aside, more cans stacked on the flo